Work created in this project was also featured in a public exhibition at the Kunsthaus Baselland in summer 2013. It Is All in the Detail challenges the viewer-reader to take a close look and to become involved with art. It plays with perceptions and casts its gaze from the general to details, from the conception of the works to their realization. And it provokes reflections, with a focus on contemplating art itself and the insights gained in the process.

Features work by Lena Amuat, Nicole Biermaier, Tina Brägger, Delphine Chapuis Schmitz, Adam Cruces, Christoph Franz, Julia Geröcs, Bernhard Hegglin, Petra Köhle, Sandra Kühne, Milenko Lazic, Konstantinos Manolakis, Michael Meyer, Zoë Meyer, Susana Perrottet, Bálint Rádóczy, Anja Schori, Francisca Silva, Tobias Spichtig, Valentina Stieger, Thorsten Strohmeier, Lena Maria Thüring, Navid Tschopp, Nicolas Vermot Petit-Outhenin, and Ester Vonplon.